What Makes a Business 1:40 AM Descriptions: Discussion of what is the single necessary and sufficient condition for a business and why it is so important for aspiring ent...
From Passion to Idea or Technology 1:33 AM Descriptions: Discussion of a method that you can pursue to go from passion to idea or technology, and key questions that you should ask you...
Market Segmentation with SensAble Technologies: Part II 1:29 AM Descriptions: Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology. In...
Market Segmentation with SensAble Technologies: Part I 1:26 AM Descriptions: Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology. In...
Passion for Entrepreneurship 1:25 AM Descriptions: Bill Aulet discusses of why he and others at MIT are so passionate about entrepreneurship, and why entrepreneurship is an impo...
What is a Beachhead Market 1:23 AM Descriptions: Description of the concept of the beachhead market, and its importance and place in the entrepreneurial journey. Instructor:...
How to Do Market Segmentation 1:14 AM Descriptions: Discussion of the process for performing market segmentation in a rigorous manner. Instructor: Bill Aulet So now ...
Six Myths of Entrepreneurship 1:13 AM Descriptions: Discussion of the six key myths around entrepreneurship, such as "Entrepreneurs are undisciplined," "Entreprene...
Three Ways to Start a Company 1:10 AM Descriptions: Discussion of the three key ways to start a company: passion, idea, technology. Instructor: Bill Aulet So there a...
Varieties of Innovation 1:07 AM Descriptions: Discussion of varieties of innovation and the distinction between business innovation and technology innovation. Examples of c...
What is Innovation 12:53 AM Descriptions: Discussion of the essential difference between invention and innovation, and the important role played by commercialization in...
What is Entrepreneurship 12:26 AM Descriptions: In this video, two dramatically different types of entrepreneurship, Small and Medium Enterprise Entrepreneurship (SME) and In...